NME's usage of Codes and Conventions to Attract Aud
On each issue of NME, codes and conventions are used to attract and appeal to certain types of groups that the magazine targets. In this case it's 25 year old men in full time employment with a knack for media entertainment. By analysing how NME soes this, I can make sure that my Cover Page does exactly the same to make sure I appeal to same type of audience.
Masthead
NME uses the convention of a dominal masthead in the top left corner which is both memorable and makes a great lef third. Also the letters are bold which creates the sense that the magazine is superior to others. The masthead appears modern in its shape, size and font and therefore will attract modern audience that enjoy moderrn entertainment. The font of th emasthead is simple yet really memorable which reflects on the youg and trendy target audience.
Image
The image is also domiantant and the cover stars are usally blocked to appear spacious and superior with their rebel and bad boy attitudes. The cover stars are behind small and fragile cover lines usally which attarcts fans of that specific artist. NME is a huge magazine and will always have popular bands on the cover, also they will be dressed to reflect the kind of music they play and the kind of attitude they portray to the public. The cover star is rarelt looking away from the audience as the mode of address creates a relationship with the reader.
Cover Lines
The other headlines are clear to read and never stray from the chosen and main colour theme and reiterates that they were placed there for a reason and thought and time has gone into choosing the right font, size and place for each of those cover lines. This creates a snese of simplicity throughout the magazine and appeals to the target audience: males. The cover lines also never completely cover or distract from the cover star, they subtly placed in around the image to appeal to the target audience.
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