Target Audience: SPIN

Target Audience: SPIN

SPIN is another one of the magazines that I decided to research. I love the layout of SPIN magazines as they re simple and the main cover star is never covered by cover lines and so the main focus will always be on the artist. I also love the photography of SPIN on every issue the cover star is presented in tune with their music genre and attitude. I wanted to research into their audience as if I adapt some of their conventions into my magazine, I may be able to make my magazine appeal to a wider audience.

SPIN target audience:

• Approximately 60% of total readers are male. As the majority of readers are male, SPIN would feature artists that are popular with males to appeal to a wider fan base. The photography and props used should also be appropriate with men to increase the reader numbers.
• Appeals to younger adults who listen to such music as indie rock, alternative, hip hop, soul, R&B and soul. 
• Median age is 29, with 40% of readers between ages 22-29 and 36% between 25-34. As the majority of readers is young adults, SPIN will target them more. Bands and artists that are popular with younger adults will be featured on SPIN to appeal to them and encourage more people to purchase the magazine.