Target Audience: VIBE

Target Audience: VIBE

VIBE is another one of the magazines that I decided to research. I am creating an indie rock magazine and so it should have been an obvious choice to research, however VIBE has a wide target audience and by using two different genres of music, I might be able to appeal to a wider audience. My main target audience is similar to NME's as I mostly an indie rock magazine. VIBE has lively colours and interesting stories which persuaded me to also research into its background and target audience.

VIBE's target audience:

• Out of the audience, 50.5% of them are males, meaning the other 49.5% are women. The ratio between the 2 genders is almost exactly equal, meaning that Vibe is aimed towards both genders. This means that the audience for Vibe would be larger than for something such as NME, which is mostly aimed at males. A larger audience means increase in success for a brand like Vibe. 
• 18 to 34 year olds are the usual reader, with 71.2% of the audience being this age range. This means that the content featured within the magazine should be aimed at younger adults.
• Education is not necessarily a strong point, as only 50.7% of Vibe's audience have ever even went on to advanced level education. Only 19% are currently in higher education. Therefore, the content should not be aimed at educated individuals, there should be features of slang and should not include any text of higher standards and a lot of photography.
• 71.3% of the audience is made of African-Americans. This therefore means that to appeal to the majority of their readers they will present their culture. Including African American artists presented expoiting their usual attitude.